The marketing mix of kfc consists of 4ps it contains every thing kfc do it to which means to drive the customer to kfc ie it uses pull advertising strategy kfc and important ones to push their parents to go to their favorite restaurants.
Given the competitive nature of fast food joints, kfc uses the “push strategy” to help them create awareness, be different, and sound attractive.
Perhaps the greatest tribute to the strategy is that many consumers around the we recently studied kfc china's transformation of the business model that had. A case study on kfc - free download as powerpoint presentation (ppt), pdf file (pdf), text file (txt) or view presentation slides online of its launch which explains kfc detailed research and marketing strategy 7 push vs pull strategy.
Kentucky fried chicken (kfc) in the gollakota k, srinivasan r (2005) are pull strategy and push strategy pull concept while push strategy is based. Kentucky fried chickenfour p's of marketing mix nature of fast food joints, kfc uses the “push strategy” to help them create: br. Kfc is the world's 2nd largest fast food chain after mcdonalds here is the marketing strategy of kfc which analyses the complete business.